Mar
17
2026
Choosing the Right PR Agency in Mumbai
Mumbai has no shortage of PR firms. From global giants to boutique consultancies, the options are endless. But when...
Feb
27
2026
Corporate PR in India: what CXOs should expect from their agency
Corporate PR in India: If your PR partner is not involved when strategy is being shaped, they will struggle to manage...
Dec
01
2025
Crisis Communication in India: Why your Brand needs a plan before the Problem
Crisis communication is not a shield. It is a system. One that is built quietly, long before the spotlight turns...
Jan
02
2026
Founder branding vs company branding: where to start
It is a question we hear constantly. Should I build my personal brand or focus only on the company? The reality is...
Mar
20
2025
Rise of the Fractional CMO: Leveraging External Expertise for Marketing Goals
Fractional CMOs are a crucial addition to start-up, small to mid-size businesses who want innovative and quick...
Jan
12
2026
From drops to depth: why fashion consumers now want meaning, not just merch
Not long ago, hype drops ruled fashion. Limited runs, surprise launches and scarcity drove attention. But the consumer...
Jan
01
2026
Comms for venture backed brands: between hype and substance
Too many VC backed brands treat communication like a megaphone. Announce funding. Push growth metrics. Make noise....
Nov
28
2025
How to Get Media Coverage for Your Startup in India
Most founders believe media coverage starts with an announcement like funding, a product launch or a key hiring...
Mar
05
2026
Can your fashion brand survive Gen Z’s loyalty crisis?
If your fashion brand survivel strategy still assumes long term loyalty from a single purchase or a follow, you are...
Feb
10
2026
Media relations in India: what still works and what’s changed
In India’s media ecosystem, where digital first platforms, regional newsrooms, and social led journalists coexist,...
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Scandal Strikes: Should Brands Drop or Defend Their Influencer Collabs?
Influencer marketing has taken hit post Ranveer Allahabadia fiasco; brands need to take a sane perspective of the situation instead of avoiding influencer market, seeing its projected to grow to over Rs 10,000 crore in value by 2027
Rise of the Fractional CMO: Leveraging External Expertise for Marketing Goals
Fractional CMOs are a crucial addition to...
Should personal branding matter? why it is key for stating your value proposition
Personal branding goes a long way in...