BROUSE OUR INTERESTING ARTICLES
The new employer brand: where culture meets communication
Rise of the Fractional CMO: Leveraging External Expertise for Marketing Goals
Why Global Emerging Brands Looking at India Need to Consider Regional PR Agencies
Crisis Communication in India: Why your Brand needs a plan before the Problem
How to build a campaign with influence across markets
Corporate PR in India: what CXOs should expect from their agency
The role of regional media in building national visibility
Not Milan. Not Paris. The next fashion power moves are happening in Jakarta, Lagos and Mumbai
AI is designing clothes. But who’s shaping the story?
Thought leadership in PR: why founders and CXOs should speak up
Corporate PR in India: what CXOs should expect from their agency
Corporate PR in India: If your PR partner is not involved when strategy is being shaped, they will struggle to manage the narrative when those decisions go public. We work with leadership teams, not just marketing functions.
Luxury isn’t dying. It’s just whispering now
Luxury has not disappeared. It has changed its tone. And the brands that understand this do not simply adjust their product. They adjust how they show up.
Media relations in India: what still works and what’s changed
In India’s media ecosystem, where digital first platforms, regional newsrooms, and social led journalists coexist, coverage is no longer about access alone. It is about relevance and timing.
Influencer marketing 2.0: from reach to reputation
Influencer marketing has matured, and the smartest brands know that reach alone does not equal impact. We worked with a clean beauty brand that came to us after a high reach campaign. The numbers looked impressive.
From reactive to proactive: reframing comms in legacy companies
This is a familiar turning point for legacy companies. The communication landscape has shifted, but internal systems have not. PR is still treated as a last mile response, not a strategic function.