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Should personal branding matter? why it is key for stating your value proposition
Stealth is the new statement: what ‘quiet tech’ means for fashion brands in India
Luxury isn’t dying. It’s just whispering now
Reputation management for modern brands: quiet work, long impact
Influencer marketing 2.0: from reach to reputation
PR and business strategy: why founders need comms at the table
Can your fashion brand survive Gen Z’s loyalty crisis?
The new employer brand: where culture meets communication
How to Get Media Coverage for Your Startup in India
Fashion’s future is low-volume, high-conviction
Why Global Emerging Brands Looking at India Need to Consider Regional PR Agencies
India has become one of the most attractive...
Crisis Communication in India: Why your Brand needs a plan before the Problem
Crisis communication is not a shield. It is a system. One that is built quietly, long before the spotlight turns harsh. If you are thinking about your brand’s preparedness, I would be happy to discuss how we approach it. Quietly, calmly and before you actually need it.
How to Get Media Coverage for Your Startup in India
Most founders believe media coverage starts with an announcement like funding, a product launch or a key hiring update. But what really gets attention is relevance. The media is not just looking for news; they are looking for perspective, tension and vulnerability.
Scandal Strikes: Should Brands Drop or Defend Their Influencer Collabs?
Influencer marketing has taken hit post Ranveer Allahabadia fiasco; brands need to take a sane perspective of the situation instead of avoiding influencer market, seeing its projected to grow to over Rs 10,000 crore in value by 2027
Rise of the Fractional CMO: Leveraging External Expertise for Marketing Goals
Fractional CMOs are a crucial addition to...