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From drops to depth: why fashion consumers now want meaning, not just merch
AI is designing clothes. But who’s shaping the story?
How to build a campaign with influence across markets
Comms for Venture Backed Brands: Between Hype and Substance
Scandal Strikes: Should Brands Drop or Defend Their Influencer Collabs?
Luxury isn’t dying. It’s just whispering now.
Founder branding vs company branding: where to start
Influencer marketing 2.0: from reach to reputation
Why global brands are building their India strategy from Mumbai
PR for startups expanding into Southeast Asia: what really works
Why Global Emerging Brands Looking at India Need to Consider Regional PR Agencies
India has become one of the most attractive...
Crisis Communication in India: Why your Brand needs a plan before the Problem
Crisis communication is not a shield. It is a system. One that is built quietly, long before the spotlight turns harsh. If you are thinking about your brand’s preparedness, I would be happy to discuss how we approach it. Quietly, calmly and before you actually need it.
How to Get Media Coverage for Your Startup in India
Most founders believe media coverage starts with an announcement like funding, a product launch or a key hiring update. But what really gets attention is relevance. The media is not just looking for news; they are looking for perspective, tension and vulnerability.
Scandal Strikes: Should Brands Drop or Defend Their Influencer Collabs?
Influencer marketing has taken hit post Ranveer Allahabadia fiasco; brands need to take a sane perspective of the situation instead of avoiding influencer market, seeing its projected to grow to over Rs 10,000 crore in value by 2027
Rise of the Fractional CMO: Leveraging External Expertise for Marketing Goals
Fractional CMOs are a crucial addition to...