From drops to depth: why fashion consumers now want meaning, not just merch
Comms for venture backed brands: between hype and substance
Rise of the Fractional CMO: Leveraging External Expertise for Marketing Goals
Why Global Emerging Brands Looking at India Need to Consider Regional PR Agencies
Corporate PR in India: what CXOs should expect from their agency
Founder branding vs company branding: where to start
AI is designing clothes. But who’s shaping the story?
How to Get Media Coverage for Your Startup in India
Should personal branding matter? why it is key for stating your value proposition
From reactive to proactive: reframing comms in legacy companies
Corporate PR in India: what CXOs should expect from their agency
Corporate PR in India: If your PR partner is not involved when strategy is being shaped, they will struggle to manage the narrative when those decisions go public. We work with leadership teams, not just marketing functions.
Influencer marketing 2.0: from reach to reputation
Influencer marketing has matured, and the smartest brands know that reach alone does not equal impact. We worked with a clean beauty brand that came to us after a high reach campaign. The numbers looked impressive.
From reactive to proactive: reframing comms in legacy companies
A few quarters ago, we met the communications head of a multi decade manufacturing brand. Their...
From drops to depth: why fashion consumers now want meaning, not just merch
Not long ago, hype drops ruled fashion. Limited runs, surprise launches and scarcity drove...
Founder branding vs company branding: where to start
It is a question we hear constantly. Should I build my personal brand or focus only on the...
Comms for venture backed brands: between hype and substance
Too many VC backed brands treat communication like a megaphone. Announce funding. Push growth metrics. Make noise. What they actually need is clarity. Communication that earns trust across investors, talent, media and customers. Not just attention.
Consumer trust and media: what’s really changing in India
Consumers are still paying attention, but how they decide what to trust has changed. We have worked on campaigns where mainstream coverage delivered less impact than a single, well-placed mention in a regional newsletter. We have also seen influencer fatigue dull the effect of high production collaborations.
AI is designing clothes. But who’s shaping the story?
AI is already part of the fashion process, whether brands openly acknowledge it or not. From...
Why Global Emerging Brands Looking at India Need to Consider Regional PR Agencies
India has become one of the most attractive growth markets for emerging global brands. With its...
Crisis Communication in India: Why your Brand needs a plan before the Problem
Crisis communication is not a shield. It is a system. One that is built quietly, long before the spotlight turns harsh. If you are thinking about your brand’s preparedness, I would be happy to discuss how we approach it. Quietly, calmly and before you actually need it.
Corporate PR in India: what CXOs should expect from their agency
Corporate PR in India: If your PR partner is not involved when strategy is being shaped, they will struggle to manage the narrative when those decisions go public. We work with leadership teams, not just marketing functions.
Influencer marketing 2.0: from reach to reputation
Influencer marketing has matured, and the smartest brands know that reach alone does not equal impact. We worked with a clean beauty brand that came to us after a high reach campaign. The numbers looked impressive.
From reactive to proactive: reframing comms in legacy companies
A few quarters ago, we met the communications...
From drops to depth: why fashion consumers now want meaning, not just merch
Not long ago, hype drops ruled fashion. Limited...
Founder branding vs company branding: where to start
It is a question we hear constantly. Should I...