Can your fashion brand survive Gen Z’s loyalty crisis?
Comms for venture backed brands: between hype and substance
Not Milan. Not Paris. The next fashion power moves are happening in Jakarta, Lagos and Mumbai
Stealth is the new statement: what ‘quiet tech’ means for fashion brands in India
The role of regional media in building national visibility
Should personal branding matter? why it is key for stating your value proposition
PR for B2B brands: making complex stories media worthy
PR for B2B brands needs to move beyond product specifications and into context, credibility, and consequence.
Media relations in India: what still works and what’s changed
Influencer marketing 2.0: from reach to reputation
Why global brands are building their India strategy from Mumbai
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Corporate PR in India: what CXOs should expect from their agency
Corporate PR in India: If your PR partner is not involved when strategy is being shaped, they will struggle to manage the narrative when those decisions go public. We work with leadership teams, not just marketing functions.
Luxury isn’t dying. It’s just whispering now
Luxury has not disappeared. It has changed its tone. And the brands that understand this do not simply adjust their product. They adjust how they show up.
Media relations in India: what still works and what’s changed
In India’s media ecosystem, where digital first platforms, regional newsrooms, and social led journalists coexist, coverage is no longer about access alone. It is about relevance and timing.
Influencer marketing 2.0: from reach to reputation
Influencer marketing has matured, and the smartest brands know that reach alone does not equal impact. We worked with a clean beauty brand that came to us after a high reach campaign. The numbers looked impressive.
From reactive to proactive: reframing comms in legacy companies
This is a familiar turning point for legacy companies. The communication landscape has shifted, but internal systems have not. PR is still treated as a last mile response, not a strategic function.