BROWSE OUR ARTICLES
Mar
18
2026
Comms for Venture Backed Brands: Between Hype and Substance
We have worked with enough funded startups to recognise the moment when things shift. The capital is in. Expectations...
Mar
17
2026
Choosing the Right PR Agency in Mumbai
Mumbai has no shortage of PR firms. From global giants to boutique consultancies, the options are endless. But when...
Mar
20
2025
Rise of the Fractional CMO: Leveraging External Expertise for Marketing Goals
Fractional CMOs are a crucial addition to start-up, small to mid-size businesses who want innovative and quick...
Apr
06
2026
Thought leadership in PR: why founders and CXOs should speak up
When a founder hesitates to be the face of their brand, we always ask one question.If you don’t shape the narrative,...
Mar
31
2026
Not Milan. Not Paris. The next fashion power moves are happening in Jakarta, Lagos and Mumbai
For decades, fashion influence moved in one direction, from the West to everywhere else. That center of gravity is...
Mar
02
2026
Product launch PR: how to make noise without burning out your story
PR for product launches is not about one big moment. It is about stretching a single story across formats, timelines,...
Apr
05
2026
The new employer brand: where culture meets communication
A few hiring cycles ago, a startup founder told us, “We have a great culture, but nobody outside knows it.” Glassdoor...
Mar
28
2026
Influencer Marketing in India: Beyond Likes to Real Brand Impact
Successful influencer marketing is not measured by likes alone. Real brand impact comes from choosing the right...
Apr
02
2026
Reputation management for modern brands: quiet work, long impact
Reputation is a strange thing. You rarely notice it when it is intact. You only feel its weight when something cracks....
Apr
06
2026
Why global brands are building their India strategy from Mumbai
Over the past few years, we have seen a familiar pattern. A global brand enters India, tests the waters, runs a few...
Why global brands are building their India strategy from Mumbai
Over the past few years, we have seen a familiar...
Thought leadership in PR: why founders and CXOs should speak up
When a founder hesitates to be the face of their...
The new employer brand: where culture meets communication
A few hiring cycles ago, a startup founder told...
Stealth is the new statement: what ‘quiet tech’ means for fashion brands in India
The loudest thing in luxury right now is...
The role of regional media in building national visibility
We once worked with a legacy FMCG brand...