AI is designing clothes. But who’s shaping the story?
Rise of the Fractional CMO: Leveraging External Expertise for Marketing Goals
Corporate PR in India: what CXOs should expect from their agency
Crisis Communication in India: Why your Brand needs a plan before the Problem
Influencer marketing 2.0: from reach to reputation
Scandal Strikes: Should Brands Drop or Defend Their Influencer Collabs?
Founder branding vs company branding: where to start
Consumer trust and media: what’s really changing in India
Choosing the Right PR Agency in Mumbai
Why Global Emerging Brands Looking at India Need to Consider Regional PR Agencies
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Consumer trust and media: what’s really changing in India
Consumers are still paying attention, but how they decide what to trust has changed. We have worked on campaigns where mainstream coverage delivered less impact than a single, well-placed mention in a regional newsletter. We have also seen influencer fatigue dull the effect of high production collaborations.
AI is designing clothes. But who’s shaping the story?
AI is already part of the fashion process,...
Why Global Emerging Brands Looking at India Need to Consider Regional PR Agencies
India has become one of the most attractive...
Crisis Communication in India: Why your Brand needs a plan before the Problem
Crisis communication is not a shield. It is a system. One that is built quietly, long before the spotlight turns harsh. If you are thinking about your brand’s preparedness, I would be happy to discuss how we approach it. Quietly, calmly and before you actually need it.
How to Get Media Coverage for Your Startup in India
Most founders believe media coverage starts with an announcement like funding, a product launch or a key hiring update. But what really gets attention is relevance. The media is not just looking for news; they are looking for perspective, tension and vulnerability.