Jan
04
2025
Should personal branding matter? why it is key for stating your value proposition
Personal branding goes a long way in establishing a differentiator that builds credibility and trust among your target...
Nov
28
2025
How to Get Media Coverage for Your Startup in India
Most founders believe media coverage starts with an announcement like funding, a product launch or a key hiring...
Jan
12
2026
From drops to depth: why fashion consumers now want meaning, not just merch
Not long ago, hype drops ruled fashion. Limited runs, surprise launches and scarcity drove attention. But the consumer...
Feb
27
2026
Corporate PR in India: what CXOs should expect from their agency
Corporate PR in India: If your PR partner is not involved when strategy is being shaped, they will struggle to manage...
Mar
20
2025
Scandal Strikes: Should Brands Drop or Defend Their Influencer Collabs?
Influencer marketing has taken hit post Ranveer Allahabadia fiasco; brands need to take a sane perspective of the...
Mar
05
2026
Can your fashion brand survive Gen Z’s loyalty crisis?
If your fashion brand survivel strategy still assumes long term loyalty from a single purchase or a follow, you are...
Dec
11
2025
Why Global Emerging Brands Looking at India Need to Consider Regional PR Agencies
India has become one of the most attractive growth markets for emerging global brands. With its expanding middle...
Jan
01
2026
Comms for venture backed brands: between hype and substance
Too many VC backed brands treat communication like a megaphone. Announce funding. Push growth metrics. Make noise....
Feb
01
2026
Influencer marketing 2.0: from reach to reputation
Influencer marketing has matured, and the smartest brands know that reach alone does not equal impact. We worked with...
Mar
17
2026
Choosing the Right PR Agency in Mumbai
Mumbai has no shortage of PR firms. From global giants to boutique consultancies, the options are endless. But when...
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Influencer marketing 2.0: from reach to reputation
Influencer marketing has matured, and the smartest brands know that reach alone does not equal impact. We worked with a clean beauty brand that came to us after a high reach campaign. The numbers looked impressive.
From reactive to proactive: reframing comms in legacy companies
A few quarters ago, we met the communications...
From drops to depth: why fashion consumers now want meaning, not just merch
Not long ago, hype drops ruled fashion. Limited...
Founder branding vs company branding: where to start
It is a question we hear constantly. Should I...
Comms for venture backed brands: between hype and substance
Too many VC backed brands treat communication like a megaphone. Announce funding. Push growth metrics. Make noise. What they actually need is clarity. Communication that earns trust across investors, talent, media and customers. Not just attention.