Scandal Strikes: Should Brands Drop or Defend Their Influencer Collabs?
Rise of the Fractional CMO: Leveraging External Expertise for Marketing Goals
Should personal branding matter? why it is key for stating your value proposition
The new employer brand: where culture meets communication
PR for B2B brands: making complex stories media worthy
PR for B2B brands needs to move beyond product specifications and into context, credibility, and consequence.
Corporate PR in India: what CXOs should expect from their agency
Luxury isn’t dying. It’s just whispering now.
From drops to depth: why fashion consumers now want meaning, not just merch
Stealth is the new statement: what ‘quiet tech’ means for fashion brands in India
How to Get Media Coverage for Your Startup in India
Corporate PR in India: what CXOs should expect from their agency
Corporate PR in India: If your PR partner is not involved when strategy is being shaped, they will struggle to manage the narrative when those decisions go public. We work with leadership teams, not just marketing functions.
Luxury isn’t dying. It’s just whispering now
Luxury has not disappeared. It has changed its tone. And the brands that understand this do not simply adjust their product. They adjust how they show up.
Media relations in India: what still works and what’s changed
In India’s media ecosystem, where digital first platforms, regional newsrooms, and social led journalists coexist, coverage is no longer about access alone. It is about relevance and timing.
Influencer marketing 2.0: from reach to reputation
Influencer marketing has matured, and the smartest brands know that reach alone does not equal impact. We worked with a clean beauty brand that came to us after a high reach campaign. The numbers looked impressive.
From reactive to proactive: reframing comms in legacy companies
This is a familiar turning point for legacy companies. The communication landscape has shifted, but internal systems have not. PR is still treated as a last mile response, not a strategic function.
From drops to depth: why fashion consumers now want meaning, not just merch
For fashion brands operating in a layered, culture rich market like India, this is not a threat. It is a creative opening. One that strong communication can unlock.
Founder branding vs company branding: where to start
Founder branding and company branding work best together. In growing businesses, people often trust the founder before the company. When both stories align, they create stronger credibility, clarity, and long-term trust.
Comms for venture backed brands: between hype and substance
Too many VC backed brands treat communication like a megaphone. Announce funding. Push growth metrics. Make noise. What they actually need is clarity. Communication that earns trust across investors, talent, media and customers. Not just attention.
Consumer trust and media: what’s really changing in India
Consumers are still paying attention, but how they decide what to trust has changed. We have worked on campaigns where mainstream coverage delivered less impact than a single, well-placed mention in a regional newsletter. We have also seen influencer fatigue dull the effect of high production collaborations.
AI is designing clothes. But who’s shaping the story?
AI is already part of the fashion process, whether brands openly acknowledge it or not. From...
Why Global Emerging Brands Looking at India Need to Consider Regional PR Agencies
India has become one of the most attractive growth markets for emerging global brands. With its...
Crisis Communication in India: Why your Brand needs a plan before the Problem
Crisis communication is not a shield. It is a system. One that is built quietly, long before the spotlight turns harsh. If you are thinking about your brand’s preparedness, I would be happy to discuss how we approach it. Quietly, calmly and before you actually need it.
How to Get Media Coverage for Your Startup in India
Most founders believe media coverage starts with an announcement like funding, a product launch or a key hiring update. But what really gets attention is relevance. The media is not just looking for news; they are looking for perspective, tension and vulnerability.
Scandal Strikes: Should Brands Drop or Defend Their Influencer Collabs?
Influencer marketing has taken hit post Ranveer Allahabadia fiasco; brands need to take a sane perspective of the situation instead of avoiding influencer market, seeing its projected to grow to over Rs 10,000 crore in value by 2027
Rise of the Fractional CMO: Leveraging External Expertise for Marketing Goals
Fractional CMOs are a crucial addition to start-up, small to mid-size businesses who want...
Should personal branding matter? why it is key for stating your value proposition
Personal branding goes a long way in establishing a differentiator that builds credibility and...
Reputation management for modern brands: quiet work, long impact
Reputation is a strange thing. You rarely notice...
PR for startups expanding into Southeast Asia: what really works
Expanding into Southeast Asia requires more than a strong product and growth plan. For startups entering new markets, effective PR builds visibility, trust, and local relevance turning a regional expansion into a meaningful brand story that travels across borders.
PR for B2B brands: making complex stories media worthy
PR for B2B brands needs to move beyond product specifications and into context, credibility, and consequence.
PR and business strategy: why founders need comms at the table
The strongest brands do not treat PR as an afterthought. In high-growth companies, communication needs a seat at the table from the beginning helping shape trust, align teams, manage perception, and support long-term business strategy.
Not Milan. Not Paris. The next fashion power moves are happening in Jakarta, Lagos and Mumbai
For decades, fashion influence moved in one direction, from the West to everywhere else. That center of gravity is shifting.